A Beautiful Moment with Albany
We were deeply moved by the beautiful video and images captured by photographer Lungisani Mjaji, which shows his niece and the experience of a bread run transformed into an unforgettable moment through the lens of childhood innocence.
We were honoured to gain permission from Lungisani to organically reshare the video on our social media platforms, so that more people could experience this moment at a time when we all need a little upliftment. Witnessing the young girl's image, ignited the creativity of social media, with people sharing their packaging and billboard ideas.
The Albany team recently visited the young girl's family, and delivered much-loved Tiger Brands products for them to enjoy.
As a member of the Advertising Regulatory Body (ARB) of South Africa, we take our role as responsible advertisers seriously. Our commitment to fair and ethical marketing practices is encapsulated in our responsible marketing policy, which includes guidelines for portraying children in advertising to ensure their rights are protected.